Brett Collins
VP, Head of Marketing & Communications
Brett serves as Vice President, Head of Marketing & Communications for ExperCARE, where he leads brand strategy, growth marketing, communications, and patient acquisition across digital, social, and community channels for the organization’s expanding network of urgent and primary care centers.
Brett brings more than 30 years of marketing experience, including over 20 in healthcare leadership. Previously, he was Vice President, Head of Marketing for Upstream Rehabilitation, where he led marketing across more than 20 brands and approximately 1,200 clinics nationwide. His expertise spans brand strategy, digital acquisition, CRM, reputation management, and analytics.
Brett is focused on building the systems that allow marketing to operate as a true growth engine rather than a collection of campaigns. At ExperCARE, that means developing scalable platforms, strengthening data and reporting, and applying automation and AI to improve speed, consistency, and decision-making.
He believes technology should amplify creativity and human judgment, not replace them, freeing teams to focus on strategy and innovation. His goal is to build marketing that keeps pace with the organization without losing the human connection that makes a brand matter.
Outside of work, Brett is happiest outdoors. He and his wife and three daughters share a hobby farm with 15 Katahdin sheep, three alpacas, and a yellow Lab, and he’s a die-hard Alabama football fan.
